TV Show Wardrobes We Love: Fashion Inspiration From Our Favorite Characters

Television has been a source of fashion inspiration for decades, with our favorite characters often sporting memorable and trendsetting wardrobes. Costume designers play a significant role in developing these iconic looks, as they curate outfits that help shape a character’s personality and create a lasting visual impact. 

In this blog post, we will delve into some of the most beloved TV show wardrobes and celebrate the fashion inspiration provided by our favorite characters.

Friends (1994-2004) – Rachel Green’s Chic Style

Jennifer Aniston’s character, Rachel Green, in the hit sitcom Friends, was a fashion icon of the ’90s and early 2000s. With her chic, sophisticated style, Rachel’s wardrobe consisted of a mix of timeless pieces and cool outfits, reflecting her growth from a coffee shop waitress to a successful fashion executive. 

Costume designer Debra McGuire’s work on the show created a lasting impression and continues to influence fashion trends today.

Sex And The City (1998-2004) – Carrie Bradshaw’s Eclectic Fashion

Carrie Bradshaw, played by Sarah Jessica Parker, became a style icon for her eclectic and avant-garde fashion choices in the popular series Sex and the City. 

Costume designer Patricia Field was the mastermind behind Carrie’s unforgettable ensembles, which included a mix of designer pieces, vintage finds, and statement accessories. 

Carrie’s fearless approach to fashion inspired a generation of women to embrace their unique sense of style.

Mad Men (2007-2015) – The Retro Elegance Of Betty Draper

Mad Men transported viewers back to the 1960s with its impeccable attention to period detail, and Betty Draper’s wardrobe was no exception. Played by January Jones, Betty’s sophisticated and polished ensembles, designed by Janie Bryant, captured the essence of the era and its classic, elegant style. 

Betty’s wardrobe, filled with full skirts, tailored dresses, and ladylike accessories, continues to inspire modern fashion with its timeless appeal.

Gossip Girl (2007-2012) – The High-Fashion World Of Blair Waldorf And Serena Van Der Woodsen

Gossip Girl was a treasure trove of high-fashion inspiration, thanks to the glamorous wardrobes of its main characters, Blair Waldorf and Serena van der Woodsen. Costume designer Eric Daman captured the essence of Manhattan’s elite, showcasing a mix of high-end designers, preppy staples, and statement accessories. 

Blair’s (Leighton Meester) polished and sophisticated ensembles contrasted with Serena’s (Blake Lively) boho-chic and effortlessly cool style, creating an unforgettable fashion dynamic.

Scandal (2012-2018) – Olivia Pope’s Power Dressing

In the political drama Scandal, Kerry Washington’s character, Olivia Pope, was the epitome of power dressing. Costume designer Lyn Paolo curated a wardrobe filled with structured jackets, tailored pants, and elegant coats, reflecting Olivia’s strong, confident personality. 

Her monochromatic color palette and penchant for designer pieces, such as Prada bags and Burberry coats, set a high standard for professional attire and inspired a new wave of workwear fashion.

Killing Eve (2018-2021) – Villanelle’s Bold And Daring Style

The cat-and-mouse game between MI5 agent Eve Polastri (Sandra Oh) and the enigmatic assassin Villanelle (Jodie Comer) in Killing Eve is made even more captivating by Villanelle’s daring and bold wardrobe. Costume designers Phoebe de Gaye and Charlotte Mitchell created an array of unforgettable looks for Villanelle, ranging from designer gowns to avant-garde ensembles. 

Her fearless approach to fashion and penchant for statement pieces reflect her unpredictable nature and contribute to her captivating on-screen presence.

Euphoria (2019-Present) – The Expressive And Eclectic Styles Of The Teen Cast

HBO’s Euphoria showcases the diverse and expressive fashion of its teen characters, reflecting their unique personalities and experiences. Costume designer Heidi Bivens curated a mix of vintage, thrifted, and designer pieces for each character, creating a visually stunning and eclectic wardrobe. 

From Zendaya’s character, Rue Bennett, and her grungy streetwear to Alexa Demie’s character, Maddy Perez, and her 2000s-inspired glam, the show offers a wealth of fashion inspiration for a younger generation.


From the timeless elegance of Betty Draper in Mad Men to the fearless style of Villanelle in Killing Eve, these beloved TV show wardrobes have left an indelible mark on the fashion world. They serve as a testament to the creative genius of costume designers, whose work brings characters to life and shapes the visual identity of our favorite shows. As we celebrate the fashion inspiration provided by these iconic characters, we recognize the powerful influence of television on our understanding of style and its ever-evolving nature.